Buy a Diamond with Confidence

Close-up of brilliant cut diamonds on blue background

So, you want to buy a diamond?

Congrats! Diamond Buying School is here to help.

Diamonds are one of the most prized and valuable materials on earth. What’s more, they are the ultimate physical symbol of love.

Because of diamonds’ value, buying a diamond can be a stressful experience. After all, most of us only buy diamonds a few times in our life. And we’re not gemologists! The diamond-buying process would be difficult enough if we just had to worry about what size to get and where to find the best price. Unfortunately, it’s hardly that simple.

No two diamonds are alike. When a raw diamond comes out of the ground, it will have different coloration and markings than any other. Later, an expert will cut and polish the raw diamond into a jewelry-quality gem. The diamond cutter’s decisions and craftsmanship further transform the stone. But so does luck; diamond-cutting is not an art, not an exact science.

Each property changes the appearance—and ultimate value—of the diamond.

As a buyer, it’s important to understand each variable in a diamond and how you will value each as you select a diamond within your budget. Diamond Buying School has put together this site as an easy to understand resource to help you shop.

Start here

Start with our comprehensive diamond buying guide.

This page will bring you up to speed on everything you need to know before visiting a jeweler. Even better, it will walk you through the process of comparing diamonds and building an engagement ring on a leading jeweler’s website. We’ll show you, step-by-step, how to buy a diamond online.

Master the “four C’s”.

The four C’s are a common reference to the primary variables that effect how diamonds are graded and priced. The four Cs include:

There are few other factors that may affect the value of a diamond, but these four are the basics. Understand the four C’s, and you can begin to compare diamond prices to see whether a particular stone is a good deal or not.

Explore the option of lab-grown diamonds.

Deep within the earth, diamonds form over billions of years. But did you know humans have discovered how to grow real diamonds in a laboratory?

Lab-grown diamonds have only been around for a few decades, but they are gradually becoming more popular with consumers.

Learn what lab-grown diamonds are and then compare lab-grown vs. earth-created diamonds.

Get help with your proposal, too.

If you’re getting ready to propose, we’ve got your back. Check out our tips on how to find her ring size and discover some romantic ways to pop the question.

In the meantime, we hope this site is useful, and wish you the best of luck in your diamond buying experience!